The Blog of Lisa Morosky

Some of us use this combination – putting your blog RSS feed into Twitterfeed, and using the Selective Tweet Status app on Facebook to update your Facebook status.

One reason people say they won’t use the Selective Tweet Status app on Facebook is because they can’t easily pull in their recent blog posts that way. Well, you don’t have to retweet your blogs with “#fb” at the end of them. You may be missing one crucial step to making sure you share your recent blog posts show up on Facebook.

I assume that you already have your blog RSS feed set up in Twitterfeed to update your Twitter status automatically. I also assume that you’re using the Selective Tweet Status app on Facebook.

Here’s how to connect the dots and extend your automatic Twitterfeed tweets to Facebook.

• Log into Twitterfeed.
• Select “edit” on the feed you’d like to automatically show up on Facebook.
• Click “advanced settings”.
• Where it says “Post Suffix” add the Selective Tweet Status code “#fb”.
• Save your changes.

Now this is what will happen:

• Your RSS feed will be updated when you have a new blog post.
• Twitterfeed will post a tweet to your Twitter account about your new blog post. That tweet will have #fb at the end.
• That tweet will be picked up by the Selective Tweet Status app on Facebook and your Facebook status will be updated.

So here’s the problem with Twitter: when you put a tweet out there, it essentially gets seen by just two sections of your followers:

• Those who are actively following Twitter at the time you send your tweet

• Your “super followers”, meaning those who go to your Twitter profile regularly, perform searches for what you’ve said, and are just, in general, very in tune with what you’re doing

You’re missing a huge segment of your Twitter followers when you publish any one tweet. In fact, the majority of your followers won’t see really any of your tweets at all. It’s just the way it works, because it’s a numbers game.

From a marketing standpoint, that’s craptastic and does nothing for your bottomline of gaining exposure, driving traffic, getting subscribers, and making money.

So here’s a simple thing you can do to gain more exposure for your important tweets:

Queue the same tweet (or a version of it) to be posted for later in the day.

Why, you ask?

Simple: different time zones. When it’s morning at your house, it’s night time elsewhere, and those people aren’t active on Twitter at that time. If you catch them right when they wake up and plug in, you’ll increase the number of eyeballs on that particular tweet.

Also, it’s likely that the followers who saw the first tweet won’t see the second one, since they’ll be in bed when you send it. So there’s really no risk of annoying the people who saw the first tweet.

By the way, don’t do this with every single tweet. That’s just annoying. But you can do it for your latest blog posts, or special resources that you want to make sure people see, or special promotions you have running.