The Blog of Lisa Morosky

I was watching TV yesterday and I saw a commercial for Janet Jackson’s new CD, “Number Ones”. Immediately after the commercial, I got an idea. This model can translate to bloggers looking to create a product. See all Janet is doing is releasing her best songs all over again, with a couple added bonuses.

If you’re racking your brain to find an idea for a product, it’s staring you right in the face. Create your own “Number Ones” with your best content, and a couple extra bonuses.

Here’s how you can do this.

• Find your best material. If you’re not sure what material to consider your “best material”, you can think of it this way:
  • What posts have the most comments?
  • What posts have the most views?
  • What posts generated the most buzz in social media circles?
  • What posts offer the most complete material and resources?
• Update your best material. You don’t want to just copy and paste your free material into a paid product. You want to take this material and use it as your guide as you update it with more information, more resources, more links, more insights, etc.
• Create something small as a new bonus. Janet created a couple extra songs. You can create a 5 page how-to guide, or a short video.
• Sell it. You can sell this information in a couple different ways.
  • As an eBook. Probably the easiest way to go.
  • As a packaged deal. Put it all together as an eBook. Create videos to go with the material. Record audio of the eBook (mp3s). A package like this will sell more than just an eBook.

And bam: you have a product and another asset when it comes to your business.

[Sidenote: You find inspiration in the weirdest places. A typical commercial was the inspiration for this post. Pay attention to the world around you for inspiration for your blog, products, and business.]

Image Credit: music2nite.blogspot.com

As you guys remember, I let you all vote on one BlogWorld session for me to go to on Saturday, October 17, 2009. The winner was a session entitled “How To Earn A Big ‘Ole Pile Of Money By Making Lots Of Killer Blog Content”. The panel for this session included: Rosemary Zalewski, Warren Whitlock, Dan Gray, and JB Glossinger. Jim Kukral moderated the session.

Here’s the video of the session. It’s fairly long, so grab yourself a snack and put your feet up.

Enjoy.

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