December 28, 2009 View Comments

Where My Business Is Headed In 2010

2009 has been a pretty successful year for me business-wise. Actually, I only went full-time with my business during the second half of 2009. Before then, I was doing this part-time and holding a full-time job.

So I guess I can always look back at 2009 and think about how I accomplished one of my dreams: I went into business for myself.

With that said, I always want to be looking forward. Here is a general summary of where my business is headed in 2010.

LisaMorosky.com

  • I’m going to continue to focus on creating great, meaningful, free content.
  • I’m going to transition to a new WordPress theme and update the look of the blog.
  • I plan to work on my autoresponder sequence and focus it more on affiliate marketing.
  • I’m going to put a lot of effort into continuing to build my list.
  • I plan on marketing a set of info products that I create for the VAforBloggers.com audience, over on this blog as well.

VAforBloggers.com

  • I plan to move away from doing hourly client work (for new clients, old clients will stay intact), and focusing more on straight packages for specific tasks.
  • I plan on creating a line of info products for those who don’t know if they want virtual assistance, but still need help doing some things.
  • I’m also going to be updating the site design quite a bit.
  • And I plan on starting a list for this blog as well. I didn’t originally because it wasn’t a focus, to capture leads. But with the info products coming out, it’s now very much a priority.
  • I will also probably expand the reach of services by creating partnerships with other contractors.
  • Since I’ll be focusing more on project work here, I’m going to be implementing a project management software (most likely Basecamp).

SpendLessOnLife.com

  • I’m going to finally launch this site. A lot of stuff has gotten in the way of this in 2009.
  • I’m going to focus on growing the membership community.
  • I’m going to focus on growing the list.
  • I’m also going to develop some info products to make available to those who don’t want to do the membership, but are still looking for premium information.
  • I plan on just really growing the community around this blog in general.

So that’s that. Obviously, I have more specific, SMART goals for each of these bullet points. But that’s the general overview.

Here’s to our success in 2010!

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November 20, 2009 View Comments

Are You Just Putting Out Fires?

This past Tuesday my husband and I had a little bit of a household mishap.

My husband woke up early to get ready to go to classes. He did his normal stick-something-in-the-toaster-oven-while-he-gets-ready-thing. The next thing I know I woke up to the fire alarm going off and my husband making a lot of noise in the kitchen.

Turns out, he left whatever item it was in the toaster oven for way too long and the toaster oven caught fire. My husband used his fireman skills and extinguished it, leaving the place smelling like smoke (still does, not as bad, but definitely still does).

But I was thinking about it today, and I saw an incredible metaphor here…for all entrepreneurs.

We’re so busy focusing on the day-to-day and the getting by and the right now and “putting out fires”, that we’re neglecting the important things we need to keep our eye on in our businesses (like long-term goals, and what the next move is).

Are the small tasks taking your focus away from the big things that need your attention? Are you allowing yourself to be easily side-tracked?

Take some time today to get focused and back in line with your goals. What are you currently neglecting that could blog up in your face later?

[For you fans of "The Office", here's a little clip that my husband and I are now singing in regards to his little toaster oven/kitchen on fire situation.]

[youtube]http://www.youtube.com/watch?v=qmODioqnKbE[/youtube]