Thought On My Markets

In response to this post, I’ve decided to work through and write each of the ten blog posts I said I’d rather read. Here is my submission for number three!

Number three on my list of ten blog posts I’d rather read is sharing your own original thoughts on your market. I think I’m going to be an overachiever here and talk about both of the broad markets I’m invested in: blogging and Internet marketing, and personal finance.

So let’s talk about the blogging and Internet marketing market. I guess technically those can be split up into two markets – but I’m going to address them as one. If I had to narrow it down to just one big, over-arching theme for this market, it would be this:

“A little less conversation, a little more action please.” -Elvis Presley

Boy are we good at talking, huh? In this market, we will flap our gums and beat our chests until there’s no tomorrow. But the bottomline is that a very small percentage of people are actually taking action in this market. And it’s easy to point out the ones who are: it’s the ones making money.

Theories and guidelines and rules are great, but at some point you need to get in there and get your hands dirty and start making things happen on your blog and with your blogging business. I think that as bloggers in this market, we are often paralyzed by philosophy, and neglecting action.

What would happen if we all started acting on everything we knew? I think I’d probably start having some sort of blogging superpower – because I know a lot about this market. And it sits in my head getting dusty, most days.

So let’s talk about the personal finance market (aka. the market of SpendLessOnLife.com). If I’m going to be honest – I like this market a heck of a lot more than the other market because if you have the blogging and Internet marketing background, you’re going to excel here. You’re not necessarily surrounded by people who “know your tricks”.

But from my obsessive stalking of personal finance blogs, I’ve noticed these things:

• People are afraid to sell to other people in the personal finance market. For some reason, they think that because a big goal for people is saving money, they won’t purchase their products. Simply not true. If you fulfill a need, people will buy. And there are some personal finance bloggers that are doing just this and killing it.

• There’s a huge focus on saving money, but not necessarily making more of it.

• There are a ton of little niches. And because of that, there’s a ton of opportunity.

It’s an interesting exercise, sitting down and thinking about your blog’s market and evaluating it. Try it sometime.

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