I assume you’re an expert in your field. Even if you don’t feel like you’re an expert, you are because you’re putting yourself out there on your blog and people are looking to you for information.
But there’s one difference between you and other experts: you’re giving away all your knowledge and resources for free. Something isn’t right here.
Don’t get me wrong. Free information is great, and it’s a huge part of being successful as a blogger.
But how many people that you classify to be “experts”, are giving everything away for free?
Think hard. Did you come up with anyone? Yeah, me either.
Just like any other expert in the world, you deserve to be paid for your unique knowledge, and your effort and expertise.
There’s no need to be scared about this transition, or under-value yourself. If your audience truly knows, likes, and trusts you, then they won’t care about having to spend a couple bucks on a product that you would have previously made free. In fact, they will already know how awesome your free content is, so they’ll probably think that this paid content will be much better and worth it (which it should be).
People are coming around to the idea of paying for information. Your audience won’t forsake you.
The bottomline is to not be afraid of this transition. You’re entitled to do this. This is one time when I think it’s accurate to say that it’s not personal, it’s business.
If you liked this, you might also enjoy...