BlogWorld 2009: Chris Brogan Keynote | The Blog of Lisa Morosky

5:21 PM: Lisa Morosky And it begins.
5:23 PM: Lisa Morosky Techset Party @ 8pm at The Bank inside the Bellagio (in case you didn’t know that already).
5:25 PM: Lisa Morosky The mic is on New Media Joe. He’ll be introducing Chris, it appears. He’s an extremely animated guy…”everyone having a groooovy day so far?”
5:26 PM: Lisa Morosky Chris is apparently blogging’s favorite typist?
5:27 PM: Lisa Morosky You can see the live stream on www.mycontent.com

5:28 PM: Lisa Morosky “They’re trying to cover my swagger, I’m on the next shit now” <– We’re taking this to a new level.
5:28 PM: Lisa Morosky Be humble about the things you know. Stop this “they don’t get it” crap.
5:29 PM: Lisa Morosky You need to go back and embed with others. Don’t just hang out with the same blogging crowd at the same blogging events.
5:29 PM: Lisa Morosky We’re “blogging terd heads”, says Chris.
5:31 PM: Lisa Morosky Take what you learn in the next couple days and move forward.
5:31 PM: Lisa Morosky “Social media as a term has never sat well with me.”
5:32 PM: Lisa Morosky Move past which avatar you want. Put your head up, not your logo.
5:32 PM: Lisa Morosky Branding has everything to do with maintaining an experience from beginning to end.
5:33 PM: Lisa Morosky Be all the way, 360, who you are.
5:33 PM: Lisa Morosky If you’re a bad person, get good or get offline quickly.
5:34 PM: Lisa Morosky Put the person who loves people in charge of outreach and connectivity.
5:35 PM: Lisa Morosky New always happens on the guerrilla level. Example: ComcastCares on Twitter (which I love, by the way).
5:36 PM: Lisa Morosky Shake someone’s hand. Get to know them. THEN give a business card to them.
5:37 PM: Lisa Morosky Think about who other people need to know. Make connections. Make referrals. If you’re the person who’s giving everyone else the work, you’re set for life.
5:38 PM: Lisa Morosky Give an idea of what you’re going to do next.
5:38 PM: Lisa Morosky Tim Sanders did that for Chris.
5:39 PM: Lisa Morosky Reciprocation is a dangerous thing. You have to watch out for that.
5:41 PM: Lisa Morosky “Uninstall Farmville, you dumb monkeys. Stop Mafia Wars. These are the devices of the alien species who are coming to kill us.”
5:42 PM: Lisa Morosky Julian Smith when he meets bloggers: “Oh, what do you complain about?” <–Haha. So true.
5:43 PM: Lisa Morosky How did Chris get a book deal? He had a platform. Brilliant ideas don’t sell books.
5:44 PM: Lisa Morosky Start looking at ways to extend your platform. Just blogging isn’t enough anymore. Get out to tweetups, meetups, etc.
5:44 PM: Lisa Morosky Get out where the people are.
5:45 PM: Lisa Morosky Find more stages where your voice matters.
5:45 PM: Lisa Morosky If companies aren’t on the blogging boat, it’s OK.
5:47 PM: Lisa Morosky Make it about your customers and your audience. Number one thing you can do with your audience: make them into a community.
5:48 PM: Lisa Morosky “That’s trust, bitches!”
5:49 PM: Lisa Morosky There’s so much more we could be doing.
5:49 PM: Lisa Morosky FYI – That “that’s trust, bitches” quote is about a guy who negotiates cease fires between gangs. He’s the only person in the room without a gun.
5:50 PM: Lisa Morosky Secrets are meant to be out there. Give away the good stuff.
5:51 PM: Lisa Morosky Flickr is a “nerd database”.
5:51 PM: Lisa Morosky Start seeking out really cool alliances.
5:53 PM: Lisa Morosky Email marketing: do it.
5:53 PM: Lisa Morosky I, personally, am enjoying all of Chris’ random sidenotes and references.
5:54 PM: Lisa Morosky Social media isn’t a channel. It’s a set of tools for channel management.
5:54 PM: Lisa Morosky Start thinking more like a business if you’re blogging as a business.
5:56 PM: Lisa Morosky “Oprah Winfrey Model” – she has a powerful community, then sells access to her community. That’s the model to go after.
5:57 PM: Lisa Morosky Always be looking to innovate on what you’re doing.
5:57 PM: Lisa Morosky Make your site your store front.
5:59 PM: Lisa Morosky Equip the people who you want to business with, and they’ll do business with you. <– That’s so true. I’ve seen that work for myself.
5:59 PM: Lisa Morosky Be compact. Be concise. Make information consumable.
6:00 PM: Lisa Morosky “We don’t have time to read Moby Dick anymore. We have to be more brief.”
6:01 PM: Lisa Morosky Get back the story-telling.
6:02 PM: Lisa Morosky Start thinking about what you can do with mobile.
6:03 PM: Lisa Morosky Build up armies. Connect with people and build them up.
6:04 PM: Lisa Morosky “Stop, collaborate, and listen.” <–Chris Brogan advice, courtesy of Vanilla Ice.
6:04 PM: Lisa Morosky “How can I equip you to do better things?” is the mindset you should have with each post you write.
6:06 PM: Lisa Morosky Don’t be “that guy”, meaning the guy who just markets to people all the time.
6:07 PM: Lisa Morosky Social media doesn’t fix everything. “It can be like bringing a knife to a gun fight.”
6:08 PM: Lisa Morosky Test by doing.
6:10 PM: Lisa Morosky Three things to take away from this: Build small, powerful networks. Tune your business all the time. Focus on integrated, wholistic business.
6:13 PM: Lisa Morosky Check out Skip1.org.
6:13 PM: Lisa Morosky Questions now.
6:13 PM: Lisa Morosky Just kidding. No questions.
6:14 PM: Lisa Morosky Done! I’ll do more live blogging tomorrow.

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