One Simple Thing You Can Do to Increase Tweet Exposure

So here’s the problem with Twitter: when you put a tweet out there, it essentially gets seen by just two sections of your followers:

Those who are actively following Twitter at the time you send your tweet

Your “super followers”, meaning those who go to your Twitter profile regularly, perform searches for what you’ve said, and are just, in general, very in tune with what you’re doing

You’re missing a huge segment of your Twitter followers when you publish any one tweet. In fact, the majority of your followers won’t see really any of your tweets at all. It’s just the way it works, because it’s a numbers game.

From a marketing standpoint, that’s craptastic and does nothing for your bottomline of gaining exposure, driving traffic, getting subscribers, and making money.

So here’s a simple thing you can do to gain more exposure for your important tweets:

Queue the same tweet (or a version of it) to be posted for later in the day.

Why, you ask?

Simple: different time zones. When it’s morning at your house, it’s night time elsewhere, and those people aren’t active on Twitter at that time. If you catch them right when they wake up and plug in, you’ll increase the number of eyeballs on that particular tweet.

Also, it’s likely that the followers who saw the first tweet won’t see the second one, since they’ll be in bed when you send it. So there’s really no risk of annoying the people who saw the first tweet.

By the way, don’t do this with every single tweet. That’s just annoying. But you can do it for your latest blog posts, or special resources that you want to make sure people see, or special promotions you have running.

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http://kkomp.com/ Sharron Field

My initial thoughts are that there’s a fine line between doing that and Twitter-spamming; but nevertheless it’s a good idea. I might just try it out and see if it has any effect.
http://kkomp.com Sharron Field

My initial thoughts are that there’s a fine line between doing that and Twitter-spamming; but nevertheless it’s a good idea. I might just try it out and see if it has any effect.
http://lisamorosky.com/ Lisa Morosky

@ Sharron – I wouldn’t worry about Twitter spam with this (if you do it right). I know you follow me on Twitter, and I’ve been doing this for several months. Have you felt spammed by me? Chances are you don’t catch both tweets. But you’re right, you can’t do this with every single tweet, or does get into spam territory. Thanks for the comment!
http://lisamorosky.com Lisa Morosky

@ Sharron – I wouldn’t worry about Twitter spam with this (if you do it right). I know you follow me on Twitter, and I’ve been doing this for several months. Have you felt spammed by me? Chances are you don’t catch both tweets. But you’re right, you can’t do this with every single tweet, or does get into spam territory. Thanks for the comment!
http://www.yourblogtools.com/ Johnluffa

“super followers”, didn’t realize such group of followers existed – that’s sounds a bit scary actually.
I tend to do the timezone mind games with my blog posts.
I don’t think I have found a working formula yet, though with data assistance from Google analytics, I generally publish once for a UK midday, which serves US early morning and India late evenings.
http://www.yourblogtools.com Johnluffa

“super followers”, didn’t realize such group of followers existed – that’s sounds a bit scary actually.
I tend to do the timezone mind games with my blog posts.
I don’t think I have found a working formula yet, though with data assistance from Google analytics, I generally publish once for a UK midday, which serves US early morning and India late evenings.